The fashion industry has always been influenced by culture, and this campaign celebrates the glamour of black feminine fashion and its various evolutions and interpretations through the decades. New Americana celebrates black women and the evolution of fashion. Photography by Lovesbond Sterling. Styling by Arut Arustamyan. The models are Sarah Ngongi and Tracy Maiga. Hair by Timur Sadyq. A KALTBLUT exclusive.
The story centres around the impact of culture on style. From the 60s, 70s, and 80s to the present day, the project showcases the many changes and innovations in a fashion that have emerged over time.
From the bright and flamboyant styles of the 1980s to the sophisticated and understated looks of today, this endeavour showcases a wide variety of “time capsule” trends. Each one is a microcosm of that period and place, complete with the intricacies of its subcultures and socioeconomic status. Art imitates life with similar complexity and intricacy.
NEW AMERICANA analyzes the evolution of fashion through a black lens and focuses on feminine style and culture. Empowering its audience with a distinctive display of fashion, colour, and variety.
Photography by Lovesbond Sterling / www.lvsbnd.com / @lvsbnd.foto
Styling by Arut Arustamyan / www.arutarustamyan.com / Instagram @arutarustamyan
Model Sarah Ngongi Instagram @sarahngongi
Model Tracy Maiga Instagram @Tracy_00
Hair by Timur Sadyq Instagram @timursadyq
Hair Assistant Kale Houchens Instagram @aggrolavigne
Style assistant Varvara Vaulina Instagram @varyavaulina
Fashion Brands used are: Helen Yarmak, Lanvin, Balenciaga, Discoteque, Katandclarese, @fite_fashion, @ericksonbeamon, @izabysilviadavila,@joseventuravbcg, @minutiaebangladesh, @maisonelmadawy, @romuseofficial,@LLOBYCATS, @SexyFishJewelry
