ONE TO WATCH: 5 queer labels not playing by the rules.

This #pridemonth, KALTBLUT Magazine takes a moment to look at our favourite five queer owned & run fashion labels, not playing by the rules! In their own words each label tells KALTBLUT what their about and their inspiration. Images by Karl Slater & Molokid featuring model Jack Newman.

SemenUp.

SemenUp! was born in Madrid in 2016 as a used underwear online shop that became a bigger and artistic project where manhood, queerness and sexuality are constantly questioned trough our products: clothing, merchandising, private shows, prints, and erotic Polaroids, to mention some. Faggotry is our motto.

Store: semenup.bigcartel.com

Insta: www.instagram.com/semenup_

3rd Class.

3rd Class is queer, goofy, hand-printed, in your face, goods to make you smile! Based in Los Angeles, and shipped globally. Inspired by all things gay, and the slogan t-shirts of the 70’s.  Just here for a good time, and hope we can help you have one too!

Store: 3rdclass.bigcartel.com

Insta: www.instagram.com/3rdclassclothing

Just do it babes.

Bring Inspiration, And Innovation, To Every Babe* In The World *if You Have A Body, You Are A Babe. No Sports, Just Games Babes.

Store: justdoitbabes.com

Insta: www.instagram.com/justdoitbabes

Philip Normal.

Inspired by pop culture and politics, my t-shirts stand out from the crowd. My work is reactionary and they can be a real conversation starter. The T-Shirt can be a powerful communicator, and i love using slogans and imagery to tell a story and bring a bit of joy to people’s lives.

Store: www.etsy.com/uk/shop/PHILIPNORMAL

Insta: www.instagram.com/PHILIPNORMAL

Elthrowup.

Elthrowup takes inspiration from 80s and 90s anime, ‘ugly pencil sketches’ and elements of queer erotica, kink and fantasy. Elthrowup balances on the edge of the masculine and feminine, with the aim to break down the stereotypes assigned to gender and explore queer identities through a nostalgic and somewhat colourful lens.

Store: www.teepublic.com/user/elthrowup

Insta: www.instagram.com/elthrowup

Team:

Photography: Karl Slater @slaterkarl

Artwork: Molokid @molokid

Model: Jack Newman @_numon

Location: Justin Southgate

Artwork inspiration: @geishazeki