New Kyiv-based brand SEVERN TORIES presents the first series of unisex loungewear garments inspiring ageing and an idea of what millennials will wear on their retirement. The brand tries to give new meanings to ageing as a natural process that no one left behind. “We focused on making unisex, gender-neutral garments, that designed in Ukraine with production locally made.”
www.severntories.com / www.instagram.com/severntories
SEVERN TORIES is a fashion brand based on research towards the visually unappealing and socially established unattractiveness. It was launched by a group of people who gathered to create ironic and fun contents.
It’s normal to get old. We try to show old people from unexpected different angles. We focused on changing the thought that aging is something inappropriate, boring and ugly.
We wondered what we would wear on our pension and came to the conclusion that pajamas fit us perfectly. You can chill in pajamas all day long and then go to the retirement party without changing your outfit. It always looks chic and relaxed. And it’s literally your best piece of wardrobe!
