A KALTBLUT exclusive. NOBIS offers unique designs with an innovative approach and the perfect balance between fashion and function. KALTBLUT meets Robin Yates, Co-Founder and Vice-President of NOBIS, learning more about the history and inspiration behind the brand and NOBIS’ future plans and projects. Interview by Christos Christou. Editorial photographed by Karl Slater and styled by Christos Christou. Model is Oscar Boughen from NEVS
KALTBLUT: What is the story behind NOBIS?
NOBIS: Various outdoor adventures exposed me to harsh northern environments that spurned an obsession with combating the cold. These experiences instilled a determination to define a collection of technical, fashion forward jackets and accessories that perform as well in the city streets of Toronto as they do in Canada’s legendary frozen north
KALTBLUT: NOBIS becomes popular through its outerwear collections. What can we find more?
NOBIS: NOBIS has apparel ranging from sweater weight to heavyweight (and even extreme weight), as well as footwear, headwear and accessories. We are constantly looking to expand the product offering from collaborations with other brands to launching new collections
KALTBLUT: Where do you find inspiration to design?
NOBIS: Our inspirations continue to be driven by our insatiable desire to produce fashion forward yet highly functional apparel that adapts seamlessly from outdoor adventures to city lifestyle.
KALTBLUT: What’s your inspiration behind your current collection?
NOBIS: Fall 17 introduces Nobis x Black, a collection created as a result of the brands determination to provide something for everyone – our first fully faux fur collection featuring sleek all black styles in a utilitarian cotton nylon fabrication. Throughout the rest of our product offering, this season’s colour palette expands into deep rich hues of blue and cabernet, and includes pops of bright yellow in new and existing style favourites.
KALTBLUT: What makes NOBIS unique?
NOBIS: Design starts at the consumer level with an innovative approach. We look at what our customers’ needs are, and the full range of functionality that should be in a jacket to have optimal performance in each unique scenario they may encounter. NOBIS strikes a balance between fashion and function without compromising either elements by integrating technical elements into classic silhouettes
KALTBLUT: Ideal destination for this winter:
NOBIS: Ontario Canada’s beautiful Muskoka winter paradise. Fine dining, world class accommodations and infinite winter outdoor opportunities.
KALTBLUT: What do you do to let your hair down?
NOBIS: This time of year I like retreat to Canada’s frozen north for snowmobiling and ice fishing adventures.
KALTBLUT: What does the future hold for NOBIS?
NOBIS: A continued commitment to lead the growing consumer demand for performance integral, fashion forward outerwear and accessories.
Photography: Karl Slater www.instagram.com/slaterkarl
Stylist: Christos Christou www.instagram.com/christos.christou.5
Text: Christos Christou