Ushering in the season with a stylish nod to the earth’s tillers, OPEN YY, the fashion trailblazer hailing from Korea, unveils its revolutionary Spring/Summer ’24 collection. Wave goodbye to their former moniker, TheOpen Product, and delve into the essence of cultivated chic with these latest sartorial creations that mesh cheeky pragmatism straight from the fields, reimagined for the voguish green thumb.
The OPEN YY SS’24 line is an eclectic ensemble, merging farmhand flair with street-ready panache. Here, everyday essentials get a twist—think denim transformed by expert hands, prints that speak louder than words, and relaxed silhouettes that defy the ordinary. This collection sees a whirlwind of tactile jeans, whimsical skirts, an explosion of chromatic tops, and oversized shirts that invite an adventurous spirit into the wardrobe mix. It’s a sensory delight with smatterings of bygone allure and lace-adorned sheer pants that playfully disrupt the core utility vibe. Allying feminity with rugged charm, the range introduces voluminous outerwear that interjects an urban sportif element, versatile enough for every scene and sentiment.
OPEN YY’s SS’24 initiative marries the utilitarian with the imaginative, a sartorial manifesto that continues to redraw the lines of avant-garde wearability. It’s a gesture that champions the quirky harmony of functional threads and cutting-edge contours.
Born from the creative kindred synergy of sisters Jiyoung and Boyoung Kim, OPEN YY, once known simply as TheOpen Product, seized a name reflective of its Seoul roots and the profound sisterly bond fueling its imaginative fires. A fashion force that resonates globally, the brand has been lauded by the industry’s titans and edgy outlets alike, dancing across the pages of Vogue editions worldwide, W Magazine, ELLE, and the digital fashion hubs casting their nets far and wide.
Donning OPEN YY’s casual-chic ensembles has become a badge of honour for those who walk the echelons of trendsetting fame. Icons like Hailey Bieber, Lily-Rose Depp, and the illustrious Blackpink’s Lisa have all embraced the brand’s unapologetic rebellion, each an apostle of OPEN YY’s vision—where casual meets chic, and attitude is every bit as important as the threads.
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you can now find these fabulous pieces available on SSENSE.
