Injecting fresh energy into the fashion-meets-function narrative, Salomon ADVANCED unveils its captivating S/S24 collection with the XT PU.RE ADVANCED—a fusion of history, audacious design, and environmental consciousness set to redefine the trail of outdoor aesthetics.
Salomon ADVANCED, an emblem of evolution, is a testament to the ingenuity sculpted by the relentless spirit of exploration. Their new collection is not just a nod to the past; it’s a steadfast gaze into the future, personifying a relentless community that reveres its origins yet boldly strides toward the horizon.
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This ignition of collective purpose has sparked a transformation—a global awakening to the dance of movement and virtue that transcends boundaries. Salomon ADVANCED curates a realm where intrigue spurs adventure and fosters an intimate dance between nature and those who seek its thrills. Here, creation and sharing aren’t just acts; they’re the tenets of a culture.
Heralding this revolutionary chapter, the XT PU.RE ADVANCED, a modern sculpting of Salomon’s iconic XT lineage stands as a beacon of iconic aesthetics melded with the revolutionary chassis technology that underpins Salomon’s competitive edge. Every curve and every material speaks of a conscientious future; with a commitment to recyclability, the collection makes a brave declaration for sustainability in the lifecycle of sportswear.
This new dawn of the XT era doesn’t only promise innovation but delivers a visceral narrative—a story woven with passion since 1947 in the adrenaline-charged French Alps. Salomon’s heartbeat has always throbbed in unison with the outdoors, courting new technologies, and fine-tuning their craftsmanship to arm adventurers with the gear that enhances freedom and beckons the bold.
XT PU.RE ADVANCED: An odyssey in footwear, priced at 220€ EUR for the audacious souls in Europe and 250$ USD for the dauntless spirits across the Atlantic.
