Polaroid teams up with Ridley Scott Creative Group for the new campaign Forever Now

The new campaign ” FOREVER NOW” by Polaroid and the Ridley Scott Creative Group captures moments of our humanity. In collaboration with the European office of the Ridley Scott Creative Group, Polaroid is creating a series of films to open the next chapter in the brand’s history. With snapshots of our daily experiences, the campaign celebrates the life and magic of a Polaroid image in the digital age.

With the creative realization by the Ridley Scott Creative Group and the production by RSA Films Amsterdam, the “Forever Now” film series celebrates the little precious moments of life. Today more than ever, we are exposed to the fast pace of our digital world. Polaroid focuses on the essentials; experiencing and capturing the “here and now”.

ridleyscott.com / polaroid.com

Real Connection
Real Chemistry
Real Lifestyle

Especially now that our world is slowly beginning to turn again, this appreciation of our life and human connectedness seems even more precious.