PREMIATA presents Natural rubber – Unesco World heritage

Premiata emphasizes its famous search for excellence by presenting a selection of S/S21 Men’s mainline styles with a one-of-a-kind natural rubber sole. This completely recyclable natural sole is the result of the refining, throughout fifty handmade operations, of hevea milk, a natural material that is still gained by environmental-friendly ancient methods. Thanks to its artisanal process, the sole has a microstructure of tiny air bubbles which is unique in the world and guarantees thermal insulation, maximum suppleness, and softness. premiata.it

‘Lactea Hevea’ soles have been inserted in the inventory of rare craft professions in the framework of the UNESCO convention and Reltex company has awarded the Living Heritage Company (EPV) label.
The combination of the Italian craftsmanship of the Premiata’s best quality shoes with a one-of-a-kind sole make these styles precious objects to be preserved over time and give you unique feelings while wearing them.

Styles with ‘Lactate Hevea’ sole are available in the best retailers, in Premiata’s shops, and on premiata.it