Premiata, an Italian brand, a leader in the fashion industry at an international level, presents the second release of the new John Low model, created in the name of the circular economy.
The collaboration with Sciarada, a historical manufacturing company, let Premiata challenge itself using an extremely innovative material. Evolo, the name of this innovative technology, is suede produced respecting the environment and the principles of the circular economy.
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Evolo can eliminate six out of sixteen passages compared to the standard production process.
Based on the reuse and recycling of production scraps of suede, reduces around 66% of water and 36% of chemical products, without adding additional chromium, has reduced CO2 emissions by up to 50%.
Every square meter of treated material following this process, compared to standard suede, emits less than 0,803 kg of CO2, equal to what is contained in 1.600 cubic meters of air.
We are proud of using LIMONTA upper in regenerated nylon with ECONYL® yarn produced with pre-post-consumer waste such as industrial waste, fishing nets and carpets.
The bottom is made up of natural and recycled materials, resulting in excellence in terms of comfort, key to the success of the brand in the Le Marche region.
The second release of John Low shows classic colours on the men’s styles, with shades of grey and navy, together with powder blue and pink, as well as the shades of white on the women’s styles.
