Primavera Sound Barcelona: CUPRA X Boiler Room – A new festival experience

After a break, because of Covid, it was time again for one of the best festivals in the world Primavera Sound! The festival took place from June 2 – June 12, and with the most ambitious event in its history. For the first time, the world’s leading urban festival took place over two weekends, welcoming over 400 artists to the Parc del Fòrum in Barcelona.

Dua Lipa – Pull and Bear / Christian Bertrand

 

Dua Lipa – Pull and Bear / Christian Bertrand

CUPRA invited us to see Dua Lipa and Gorillaz live at the CUPRA VIP on the main stage. #welovedit. But our favourite was the Boiler Room x CUPRA stage!!

CUPRA was the front and centre at the festival, with a series of emotional experiences. Through a special partnership, CUPRA was bringing Boiler Room, one of the world’s biggest electronic music live streaming platforms, to Primavera Sound. The automotive brand hosted an open-air amphitheatre under the slogan: The Impulse of a New Generation! Where music from artists such as Kenny Beats and Tygapaw were live-streamed on Boiler Room’s channels.

In collaboration with Radio Primavera Sound, CUPRA opened a temporary radio studio
broadcasting interviews with the artists and other exciting festival insights.

The unconventional challenger brand also put its unique stamp on Primavera Sound’s most iconic stage, located right on Barcelona’s seafront. International talent playing on the CUPRA stage across both weekends included Little Simz, Caribou, Disclosure, Bicep, DJ Senfield, Celeste, and Mogwai.

CUPRA and Primavera Sound launched their three-year partnership in 2021, with the announcement of the 2022 festival line-up powered by the CUPRA Born, the brand’s first 100% electric model. Together, the two brands aim to be the driving force that inspires the new generation from their home city of Barcelona, connecting with its young, urban spirit, as well as its passion for music.

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