Introducing JooYoung Cho, a Fashion Design student at Institut Français de la Mode (IFM) in Paris. Psychedelic Cowboy is a reinterpretation of the cowboy archetype. By mixing masculinity with intoxication and disorientation, the project creates an unstable character suspended between reality and hallucination. Stripes twist across the body, volumes swell beyond function, and traditional Western codes dissolve into a state of dizziness, freedom, and controlled chaos.
The look features a psychedelic Western shirt accompanied by an ox-horn bag, transforming familiar symbols of Western culture into something surreal and distorted.
Design and Photo by Jooyoung Cho/ Instagram: @juyoungjo_
Model by Emile Pinson/ Instagram @emilepinsn
School – IFM (Institut Français de la Mode)/ Instagram @ifmparis, @ifmfashionba
Fashion
All garments designed and created by Jooyoung Cho @juyoungjo_
