After missing ModaLisboa for a few seasons, it felt downright essential to be back. We were invited to Lisbon by APICCAPS Portugal, and anyone who knows us at KALTBLUT knows our enduring love for Portuguese design, timeless craftsmanship, and the unmatched calibre of Portuguese shoes. Touching down in Lisbon once again reminded us why this country’s tactile heritage remains so captivating.
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Photo Alexandre Azevedo / ModaLisboa powered by CANON
Presented during the latest edition of ModaLisboa, staged under the overarching theme PRIORITY, the Portuguese footwear industry unveiled KINDNESS, the latest campaign initiative from Portuguese Soul by APICCAPS. In a restless global climate driven by conflict, digital overload, and constant hurry, KINDNESS frames compassion and mindfulness not as passive sentiments, but as urgent, conscious acts of resistance.
“KINDNESS is the core motto of the new campaign that we chose to unveil during this edition of ModaLisboa,” notes Cláudia Pinto, Director of Communication at APICCAPS. “Quite fittingly, the event’s theme is PRIORITY, and the footwear industry’s utmost priority is contributing to a better world. We live in a landscape undergoing profound transformation. As an industry consistently advocating for sustainability, conscious consumption, and the protection of ancestral savoir-faire, it only makes sense to act as an active voice of change. We want to be the natural choice for those seeking quality, authenticity, and objects made to endure.”
Against the ephemeral velocity of fast fashion, the showcase made a compelling case for intentionality. By centring generational leatherwork, slow-made footwear, and refined silhouettes, the campaign reframes Portuguese footwear as an antidote to disposable culture, where human touch, material longevity, and conscious design come together effortlessly.
About APICCAPS: Founded in 1975 and based in Porto, APICCAPS (Portuguese Footwear, Components, Leather Goods Manufacturers’ Association) represents the collective strength and innovation of Portugal’s footwear, tanning, and leather goods sector. A driving force behind modernising the industry, the association champions international promotion, sustainable material development, technical research, and the preservation of Portuguese artisanal heritage across global markets through flagship initiatives like Portuguese Soul.
Discover more via apiccaps.pt
