Rains and 3D-printing leader – Zellerfeld – have announced the global launch of their collaborative – Puffer Sneaker – which initially debuted during Rains AW23 in Paris.
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The Puffer Sneaker is a first of its kind with the boot boasting an organic shape and sculptural appearance, whilst featuring the newly introduced and innovative printed puffer element on the instep which is reminiscent of the iconic Rains’ design language.
Zellerfeld’s 3D-printing technology has made it possible to create puffer elements for footwear that consist of 90% air within their printed structures. This is a remarkable technological achievement that eliminates the need for any physical labour in the production process. As a result, a new dimension of printed footwear has emerged, with puffer elements that offer significant benefits in terms of comfort, durability, and design.
The launch of the Puffer Sneaker marks a significant milestone and represents a groundbreaking collaboration between Rains and Zellerfeld. This partnership reflects the forward-thinking approach of both companies, as Rains demonstrates its commitment to functional design and integrating cutting-edge technologies into its brand, while Zellerfeld establishes itself as the industry leader in fully printed footwear. The Puffer Sneaker launch offers a glimpse into the future of fashion and footwear, where style, innovation, and sustainability are seamlessly integrated.
