RAY CHU S/S22 CHAPTER III – I HEART YOU

#LFW – Inspired by love, RAY CHU collaborates with an illustration artist, Loli Yang and CG artist Loxel from Shanghai alongside two production teams from Taipei, transforming the concept of intimacy between two individuals.

The Melting Heart, designed by Ray Chu, encapsulates being in the mood for love. In centering the melting heart, we introduce a series of ACC that each embody pure feelings of romance, from earrings and necklaces to bracelets and rings.

www.instagram.com/raychustudios // raychustudios.com

The artist and Ray have wanted to collaborate for some time, considering their combined incredibly diverse global understandings of borderless and genderless fluidity. The characters depicted also belong to the LGBTQ community, which serves to succinctly remind the viewer that the LGBTQ voice must be heard.

“I heart you”, the fashion film, invites LGBTQ individuals from different industries to partake, as Ray Chu strongly values inclusivity. Set in a clean back studio, the film focuses more on clothing details and abstract concepts of emotions through the individuals’ eyes. Flashing purple light adds a note of showing our own personal affirmations to face our true feelings.

www.instagram.com/raychustudios // raychustudios.com

Presented by RAY CHU Director / Psychobaby Gill Assist. Director / Kengwu Lin DOP / DR.LEONARDO 1st Assist. Camera / Shenghan Su Assist. Camera / Chester Yang Gaffer / Liao Ching Wen Music & Sound Design / Howie Yu Editor / Frankie Lee Colorist / DR.LEONARDO Psychobaby Gill Special Thanks SHUFEIZOU CG Artist/ Loxel CG Effect/ 阿卡 Melting Heart by Ray Chu Exclusive Collaboration Artist / Loli Yang Hair / Sundia Wen Hair Assistant/ Dolly Makeup / Fiona Li Makeup Assistant / Helen Tsai Amazing Talent/ Model – Din Din Lucas Sojo Sundia 酒井 Assistant/ Sophie & Lucy Sponsored by Culture of Ministry MISS21 Monster Energy Taiwan