For S/S24, RAY CHU invites us on a journey into a beach-side daydream. Drawing inspiration from the depths of the ocean and the graceful dance of the Manta Ray, a captivating tableau comes to life. As the sun bathes the golden shores, the collection transports you into a realm of freedom and courage.
@raychustudios
Photos by @nonaduch
Featuring a palette rich in soft blues and sandy whites, the collection is complemented by hints of ocean green and fiery red, painting a vivid narrative throughout. Notably, Ray Chu has harnessed innovative 3D printing technology to recreate the skeletal structure of the Manta Ray, highlighting the importance of safeguarding marine ecosystems and advocating for environmental conservation.
To fulfil higher sustainability goals, 80% of the fabrics this season consist of natural materials. Collaborating with Taiwanese manufacturers, Chu has created fabrics with fish-scale textures and utilized the latest biodegradable polyester fibres. Ray Chu have managed to seamlessly align their marine inspirations with their conscious design, paying homage to the beauty of the ocean and fulfilling the brand’s commitment to environmental responsibility.
“RAY CHU has consistently merged creativity with responsibility,” said Creative Director Ray Chu. “This collection pays homage to nature and resonates with the spirit of bravery. Through our designs, we aim to inspire awareness towards environmental concerns, encouraging us all to be better stewards of the Earth.”
RAY CHU’s 2024 Spring/Summer collection stands as a masterpiece that harmonizes aesthetics, imagination, and sustainability, presenting a beautifully optimistic vision of the future through fashion.
Words by Lewis Robert Cameron
Images – @nonaduch
Designer – @raychustudios
Production – @richardthornn
Stylist – @lilyrimr at @gary_represents / Assistant Minsoo – @mm_indigo
Hair – head of the hair team @sanjamandusic @kristain.szalay @tamzininelizbethair @sanjamandusic @dario.laporta_hair @tomernagar using @toniandguyworld
Makeup – Lead Makeup Artist Lan Nguyen Grealis @lanslondon
Skincare by QMS Medicosmetics @qmsmedicosmetics
Makeup by Iconic London @iconic.london @ykonabeauty @kellymendiola @yongchinbreslin Set design – @richardthornn using @partywoo_com
Casting – @96studiocreation
Models – Khžaïghysëwe y’sohnt-nash – @ysohnt
Hazz – @souljahazz
El – @eleanormattthews
Samira lorene Prudentos – @samiralorene
Sasha meaney – @sashaa.moda
Wing – @wingyofficial
Moli – @moligrewal @moli.grewal
Bri – @briskinnerr
Monsoon kim – @mm_indigo
Huiru hao – @huiru.hao
Alina – @a.w.qz
holly rose – @_hollyrose__
Clara – @clarazzaaaa
jacob – @jacobmcalindon
PR – @dyelogpr
Music – @cormactoddmusic @winnie_ama_ @garethfreiheit
Ray Chu team – @__katiesu__ @franchimalta @amber_v1lla1t @miloguzz @alyadematos @ivyjmidwinter
