Rui A/W 2023 “TOWARDS THE ENDLESS FLOW”

A longing to return to the mother makes us find peace in solidarity, with a soft touch that surrounds the body. It leads us towards the homoousian of the body and the outside world – when we were in our senseless infancy, we experienced the same homophonic whole with the external world.

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In A/W23, Rui creates an enclosed private experience by describing the texture of the “shell”. A curved, enveloping structure appears in a soft silhouette, as a symbol of the mother. Figures of the body are hidden by the swollen, three-dimensional shapes, and yet hazily outlined by velvet; the rich touch of wool, mohair, and cashmere brings an intimate warmth and sense of déjà vu; the mossy green and earthy taupe tones reveal the mark of nature in the silence, dotted with foggy, warm colours pulsate, bringing one into a blurred memory.

At Galerie Bertrand Grimont, all the agitation is calm, all the perception is focused on the only mother subject which is clothing, and the white noise conducted by the conch is a constant ambient sound, waiting for the next moment when the boundary vanishes. By then the self and the outside world will be separated again, and the interwoven senses of repression, confusion, and uneasiness will once again form a sense of “pain”.

In the hands of Sati Leonne Faulks, the transparent rigid curtain with inorganic texture was transformed into a kind of unbridled romance; the models walked in this state between living and non-living, leaving the absurdity of inverted colours with the outstanding thumbs down under their feet. Model Jewel has left artistic fossilized snails on her face, echoing this ultimate “authenticity”. In the silence, this constant past, full of memories, will be filled only with water-stained footprints announcing “I was here”.

ruiofficial.me

Styling: @laetitiagimenez
Set design: @moiruki
Photographer: @camillemompach
Casting director: @turkishdelighhhht
Movement director: @breckynurheart
Models: Pe, Anna, Jewel, Ushka, Naïma, Ryme, Ophelie, Fleur, Amelia, Aurélie, Segolene, Sophie, Yousra, Cécilia, Laury, Kamille
Hair: @toniandguyworld
Make-Up: @thierry.do.nascimento
Nails: @erinaritanail
Music: @quqiufan
PR & Production: @radical.pr
Sponsor: @theordinary, @toniandguyworld, Refreshments courtesy of @heineken_fr
Special thanx to @limtrf