SANNA PATRICK Unveils the “Love Your Neighbour As Yourself” Collection

As the fashion world turns its gaze to Paris Fashion Week, SANNA PATRICK is poised to make a profound statement with its latest collection, “Love Your Neighbour As Yourself.” This collection is not merely a showcase of garments but an exploration of love in its many forms, capturing the intricate dance between individuality, community, and the essence of human connection.

At its core, “Love Your Neighbour As Yourself” delves into the themes of charity, self-acceptance, and the liberation that emerges from genuine connection. Drawing inspiration from the pelican—an emblem of self-sacrifice and devotion—this collection reflects the beauty inherent in giving and receiving love. The pelican’s mythological and natural history serves as a poignant reminder of the selflessness that fosters bonds among individuals.

The design language of this collection weaves a narrative of unity and interdependence. Shapes and structures resonate with the idea of wholeness—the circle—a symbol without beginning or end, representing the infinite nature of connection. Intertwining straps signify the bonds we forge, offering strength while still allowing the space to breathe; these elements speak to connections that are robust yet liberating. Here, the notion of the Spherical Human emerges—two souls interacting harmoniously, a seamless confluence of love and identity.

“Love Your Neighbour As Yourself” is not just about pieces of clothing; it’s a celebration of companionship, the exchange of influences, and the bonds that weave us together. The SANNA PATRICK brand embodies the ethos of powerful, resilient individuals, creating garments designed to be cherished for generations. Inspired by the Platonic philosophy of the Spherical Human, Sanna and Patrick celebrate the joy and beauty of life, reflecting their dynamic relationship through each carefully crafted piece.

This philosophical underpinning suggests that humanity was once complete, spherical beings, perfectly self-sufficient. When deemed too powerful, the gods separated these entities, leaving an enduring yearning for our other half—an exploration of why we seek proximity and understand our diverse attractions. This gathering of influences encourages an ethos of compassion, respect, and acceptance—extending not only to fellow humans but also to the environments we inhabit.

Sanna and Patrick Schubert, the creative duo behind SANNA PATRICK, draw from a rich tapestry of cultural experiences shaped by their European heritage and personal journeys across various landscapes. This multicultural perspective informs their innovative designs, where acute Italian tailoring melds seamlessly with sportswear elements and sophisticated elegance—brought together through a vibrant lens on life.

As “Love Your Neighbour As Yourself” makes its debut this Paris Fashion Week, it promises to challenge the parameters of fashion as a medium for connection and grace us with a deeper understanding of love in an increasingly disconnected world. This is a collection that transcends mere aesthetics—it insists that we reflect on how we love and how we choose to connect.

Photography by Aylin Arol / Instagram: @aylinarolstudio
Models are Anasteisha Herasymova / Instagram: @gerasimoovaa, Daria Nerushenko / Instagram: @nerushenko.d
and Sofia Matviets-Teo / Instagram: @sofiamegarossa
Make up by Olga Slobodianyk / Instagram: @vidanova_makeup
Styling by Diana Moro / Instagram: @dianadecember
Support of Make up by Greiner Hairline / Instagram: @greiner_hairline
The assistant is Julian Wert
Garments by SANNA PATRICK / www.sannapatrick.com / Instagram: @sanna.patrick