Berlin Fashion Week! We are in LOVE with the new SF1OG F/W23 collection. In 2019 Rosa Marga Dahl founded her Berlin-based label SF1OG. With unusual, partly experimental collections, all looks to reflect the zeitgeist, but often find inspiration in the past.
www.instagram.com/sf1og
www.sf1og.com
All designs of “SF1OG” (which in German stands for “Side Wing 1st Upper Floor”) are designed for all genders, intended for every occasion and function on different levels: the aesthetic, the cultural, partly political and above all the sustainable one. Working sustainably is the greatest concern of the twenty-something. She works exclusively with recycled or recyclable materials, and all SF1OG looks are one-offs, are produced in small series or are custom-made – with good reason: “Only when fashion adapts to our taste, our needs and our bodies do we really wear it for a long time. It’s really sustainable,” the designer explains on her website.
Sustainability has been an important part of the SF1OG brand DNA since it was founded. With each collection, designer Rosa Marga Dahl strives to create particularly responsible looks. By using mainly recycled or upcycled materials, she sets an example for a circular fashion system. The twenty-year-old now dedicates her autumn/winter collection 2023 to her claim and mission, which she presented during Berlin Fashion Week and as part of Berlin Contemporary.
“Artifact” processes the history of different people who met the designer in the form of artefacts. She found clothing, photos and postcards in Berlin antique and vintage shops and at household sales and used them as a creative basis for her more than twenty designs. The entire ready-to-wear collection is kept in dark brown tones, alluding to the slightly yellowed colour of old photographs.
For the designer, the colour palette conveys that somewhat dreary yet vibrant feel. There are also old textiles, such as linen from 1910 or wool from Rosa Marga Dahl’s grandmother. Cut details imitate the shapes of vintage pocket squares or the designer transforms the button placket of a jacket, which she discovered in an old photo, onto trousers. The postmark of a postcard from 1800 can also be found in one of her looks in the form of a lasered leather patch. Classic silhouettes are skillfully complemented by small details, such as asymmetric hems, giving them a whole new character. The label uses layering to play with the contrast of body closeness and distance.
all photos by Finnegan Godenschweger www.instagram.com/finnegan_godenschweger
