Designer SIMON CRACKER unveiled its Fall/Winter 2022 collection titled “PUNKINDNESS”, during Milan Fashion Week. PUNKINDNESS – in the world of today is more punk to say ‘thank you’ than ‘fuck you’.
This is Simon Cracker’s philosophy. In a world where who shouts louder wins the truly disruptive elements today are authenticity and consciousness: aunties, hugs and laces that wrap up deliciously boring things. The ‘destroy’ and ‘do it yourself’ roots of punk are alive, but in a more conscious and kind way, even referencing the cuddly and tender Kawaii world and child-like graffiti.
www.simoncrackermilano.com // www.instagram.com/simoncracker
“Crack” is the fundamental concept of my brand. It means destruction: cracking something useless and give it a new life. What my grandpa taught me was to look at things from a different perspective before throwing them away. Each season is inspired by my memories. Good and bad, but without nostalgia. My experiences and the past used as the foundation to built the future create a frame. They determine the style and the influences of each collection.
Every time I show a new concept, that nonetheless speaks my language is something almost therapeutical, it makes me feel liberated. And since I’m a very calm person, apparently, it’s through my performances that I protest and shout to the world how I really feel.
