Vans unfurls its latest flagship in the realm of fashion and cultural innovation – OTW by Vans. Bowing to the raw spirit of skateboarding, the brand has sculpted a new platform where creativity takes the helm and design knows no bounds. The concept took its first breath under the Parisian skies at the Men’s Fashion Week, painting the Seine with strokes of skate culture.
Capturing the irreverent pulse of this venture, the Season 1 campaign snapped by the visionary Jack Bridgland, heralds a lineup of creative mavericks. Efron Danzig, Eyedress, Hooz, Nati, Rowan Zorilla, and Vegyn – these trailblazers are beating the drum for what OTW by Vans stands for. They bring a kaleidoscope of artistic genius, fueled by the ever-transforming skateboarding scene, forging new cultural paradigms.
OTW by Vans is not just a collection but a crossroads where skate meets art, and design dances with innovation, crafting a symphony of products and experiences. It’s a bonfire of creativity inviting all to bask in its glow. The seasonal lookbook is a prelude to the orchestra of mainline products set to drop throughout 2024 that sing the saga of OTW by Vans.
Taking a deep dive into what makes OTW by Vans a harbinger of cultural progression, Ian Ginoza, VP of Creative Direction, encapsulates, “OTW by Vans is a frontier for progression, experiences, and collaboration. Skateboarding’s innovative ethos is the beating heart of Vans, and OTW amplifies that spirit with a new narrative that is poised to push culture into uncharted territories.”
The crowd-pleaser of the inaugural collection is the Half Cab Reissue 33 Vibram – reimagining skateboarding’s most emblematic signature shoe with a cutting-edge Vibram sole and a vulcanized personality, decked in three opulent suede/mesh personas. Complementing this rebellion in shoe form is the avant-garde Patchwork Drill Chore Coat and the Patchwork Drill Pant, mapping the untrodden paths of Vans’ apparel design future.
Hungry to get your hands on these rarities? The OTW by Vans roster awaits at a curated ensemble of global retailers. Venture into the realm of Vans at vans.com/otw-by-vans to weave into the narrative.
About OTW by Vans
A testament to aspirational vision, OTW by Vans embraces the seismic impact of skateboarding on culture’s grand canvas. Pushing the envelope on design, experience, and creative alliances, OTW invests in the dynamism of skateboarding, art, fashion, and beyond, ensuring every leap is ‘Off The Wall.’
Keep riding the wave at otw.vans.com and catch the latest @ instagram.com/otwbyvans.
