Smiley – New Collection!

Smiley, the happiest brand ever just published their new collection. I like it a lot. There are some great pieces I would wear directly. The sweatshirts are available from 35,00 Euro to 350,00 Euro.



Smiley, was founded by Franklin Loufrani in 1971 through a newspaper promotion to make people happy. using the logo to highlight good news, it allowed readers to see the bright side of life throughout any day. In a very short time Smiley became the most recognizable icon in the world and remains so to this day.


In 1997, Nicolas Loufrani (the son of Franklin Loufrani founder of the original smiley logo) decided to explore this concept of digital communication and started to create a dictionary of icons based on Smiley to replace ‘text emoticons’ made solely of fonts. Nicolas began to develop expressive characters which helped to promote the universal language of the ’emoticon’.

_DSC3465 jumper3_1 mens coat m13_2 mens coat m19_2 pullover striped pullover time to smile Smiley-SMI-SW-A-a-reworked Smiley-SMI-SW-B-a-reworked Smiley-SMI-SW-B-b SWEATER SMILEY

The first Smiley icons appeared online in 1997. In 2001 the first Smiley dictionary was placed online, associating 1000 Smiley icons to emoticons. There are now over 2000 different icons in this dictionary with more being added every day. Smiley is more than an icon, brand and lifestyle; it’s a spirit and a philosophy and exists to remind people of how powerful a smile is and how much a simple smiley can change both your life and the lives of others around you.