London-based multi-instrumentalist/producer/vocalist Sola, shares brand new single ‘Scream999’, via Jamz Supernova’s label Future Bounce. The new single portrays a hauntingly beautiful sound, led by Sola’s captivating silky vocal, combined with an intense instrumentation and heavy drum tracks, perfectly capturing the song’s dystopian themes of information overload and desensitization.
‘Scream999’ follows on from Sola’s recent, romantic single ‘Abide In U’, featuring drums from acclaimed musician Moses Boyd which garnered support from the likes of CLASH, COLORS, Wonderland, BBC Radio London, Noctis Magazine, ENFNTS, Trench Mag, Dazed, BBC 1Xtra, BBC 6Music and BBC Radio 1 amongst others.
Scream999′ is a critique of the internet age. We’re constantly bombarded with information competing for our attention, which makes it easy to lose focus of what’s important. It’s about becoming desensitised to suffering, screaming into a void where everyone around is too distracted to notice or help. The video, directed by Rosino, tried to reflect the songs themes through filming in a dystopian setting, with the broken tv screens and distorted visuals representing the information overload technology has caused.”
An artist often has to put their soul on display for the world to hear and Sola makes sure she is heard loud and clear for all to see. Sola first picked up the piano at age six and draws from a range of influences including classical music, jazz, and electronica. She reinvigorates R&B into “Warped Soul” – a distorted and vulnerable look at what it means to be a Black British woman today. Sola’s British-Nigerian heritage plays an integral role in her sound and visuals.
In 2018, she released her very first offering, Wealth Has Come EP, with a striking visual for ‘Save Yourself’ earning Sola a UK MVA nomination for Best Newcomer. Sola’s sophomore project ‘Mami Wata’ gained critical acclaim, with the single ‘White Space’ being featured in The Guardian’s writer’s picks for ‘The Best Songs of 2020’.
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Scream999 is out now: https://sola.lnk.to/Scream999
