A KALTBLUT exclusive. Photography by Ville Vidø. Production and creative direction by Tobias Holz x Laura Schowe. The models are Prudence and Memesh. Set Design by Charlie Boyte. Styling by Laura Schowe. Make Up by Leanne Ardeleanu. Hair by Awa. Fashion Brands used are Tim Stolte, Alissa Herbig, Chainhan, Essie Kramer, and Lex Blank.
Climatic effects on the seasons cause ´the spring thaw´ to occur earlier than usual in recent years. Flora blooms, at its risk, in unpredictable weather conditions such as a late frost or snow. The setting is the spring bloom. The characters appearing in this landscape represent spring and are therefore caretakers of the spring bloom. They are removing the frost and melting the snow with their charisma.
“Look At You is a mirror brand. And while we sell them we also reflect (yes, intended) on Mirrors impacting us on a daily basis: They are often the medium we use to compare ourselves to others we see in the infinity-loop of images still too often promoting a standard of sameness. A way for Look At You to be active is by pushing the visibility of marginalized people and supporting to normalisation of the discourse about mental health, self-image issues and seeking therapy.”
Photography by Ville Vidø / Instagram: @vvidoe
The model is Prudence signed at Wirsinduns / Instagram: @shadysnack via @wirsinduns
The model is Memesh signed at Izaio / Instagram: @mmeemesh via @izaio.modelmanagement
Production and creative direction by Tobias Holz x Laura Schowe /
Instagram: @lauraschowe @tobiasholzzz
Set Design by Charlie Boyte / Instagram: @charlie_boyyyyyyyyyy
Styling by Laura Schowe / Instagram: @lauraschowe
Make Up by Leanne Ardeleanu / Instagram: @leana.ardeleanu
Hair by Awa / Instagram: @hairbyawa
Casting by Stella Fath x Laura Schowe / Instagram: @stellastrophe @lauraschowe
Light Design by Charlie Boyte X Ville Vidø @charlie_boyyyyyyyyyy @vvidoe
Fashion Brands used are Tim Stolte, Alissa Herbig, Chainhan, Essie Kramer, Lex Blank
Instagram name of each brand: @timsto, @alissa_herbig, @qianhanliu, @esssiekramer, @lexxblank
@shadysnack – “Hi, I am Prudence. I would say that I’m really good at socializing. I sometimes call myself a social butterfly. Also, I really love to vogue (dancing). It fulfils me. Besides being a Model I am also a performer. I am a lot around my chosen family and/or outside. I love to dance (guess what ) and be surrounded by music. I also am part of the German ballroom scene.
What makes you get out of bed in the morning? My intention is to create and inspire. My chosen Family. A good house track.”
@mmeemesh – “I’ve always been interested in many things at once. I get bored very quickly which has led me to being okay at many things. I always thought I had to be excellent at one thing to be able to pursue it. Making music, drawing, and performing in front of a camera. The only thing my perfectionism has led me to was procrastination and quitting things I actually liked doing.” Memesh is one of the founders of the German post-migrant educational Instagram video channel “erklär mir mal…” and works at the intersection of politics and media, is a self-identified music nerd who DJs from time to time and enjoys playing around with music. Their music selection ranges from soul to new interpretations of emo classics and Arabic funk.
@vvidoe – Ville is a transdisciplinary artist and a creator of immersive visual imagery. Through world- and character-building they explore connections between biology, sexuality, identity, dominance and submission.
@charlie_boyyyyyyyyyy – Charlie is a set designer and creator of space; physical, virtual, real and functional. Their 10 years of experience working with high-end architecture and fashion store design provides a unique sensitivity to the translation of brand identity into photographic and virtual set design.
@leana.ardeleanu – Leana is one of the most promising young MU artists in Berlin.
@hairbyawa – Berlin-based braid artist.
@lookatyou_mirrors – “Look At You is a mirror brand. And while we sell them we also reflect (yes, intended) on Mirrors impacting us on a daily basis: They are often the medium we use to compare ourselves to others we see in the infinity-loop of images still too often promoting a standard of sameness. A way for Look At You to be active is by pushing the visibility of marginalized people and supporting to normalize of the discourse about mental health, self-image issues and seeking therapy.”
@lauraschowe – Laura is the head of social media and production for look at you mirrors. Including taking pictures for their Instagram and always finding new interesting people and artists to shoot with. She also works as a freelance stylist. Specializing in editorial.
