Fashion
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Stella McCartney’s A-Z of sustainability. An interview with CNN’s Amanpour

In an interview with CNN’s Christiane Amanpour, fashion designer Stella McCartney discussed her new sustainability manifesto and how the fashion industry can adapt to be more environmentally-conscious. While McCartney has been a trailblazer for sustainable fashion, she says that others have followed suit, “I think I’m less of a sort of eco-weirdo in the room now.”

watch the full interview via CNN HERE

McCartney vowed to make her label the, “best sustainable fashion house on Earth”, and reinforced her commitment to creating vegan fashion, with no use of animal products in the clothes and accessories her brand produces.

She spoke at length about how consumers have adapted to these sustainable choices and explained the reasons behind this, “I think it’s because the next generation of people are afraid for their future, and they are having to buy things and live their lives in a different way and be more conscious.”

Often in luxury fashion, fashion houses bury or burn their remaining or excess products. McCartney strongly criticised this process, “I’ve never been able to get my head around that level of waste, I find it just really excessive and vulgar and wrong.” 

She went on to talk about how her label reuses and recycles excess material, “We made a dress recently that was zero waste for our spring collection and it’s just made of strips and strips of all of our prints.  And we sort of figured out it was over 20 seasons of different prints in this zero waste garment.”

McCartney has launched a new sustainability manifesto based around the alphabet. She described how this sustainable policy drives her brand, “I don’t want to feel like I’m lecturing people. I don’t want people to feel like I’m making them feel bad or that I’m just kind of greenwashing or using this for marketing like this is what we really do here, and we want to be sort of information-driven and solution-driven with a smile.”

watch the full interview via CNN HERE

All credits and special thanks to CNN’s Amanpour 
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