Last friday I participated in a bike race in Berlin and won a Bianchi bike! Yeah! Strellson, the international fashion and lifestyle company from Switzerland invited me and a group of bloggers and fashionjournalists for a bike race. We met at the Strellson store in Berlin-Mitte for a breakfast and a tour around Berlin. And guess what?! I was the second one back at the store. All photos by Sandra Semburg.
Thx Bianchi for my new cool bike! Winners are 1. Philip – Dandy Dairy, 2. me, myself and I, 3. Claudio from Iheartberlin.de. Congratulations!!
Bianchi for Strellson: In 2011, the “Black Edition” became the trendsetter of the summer season. This was followed in 2012 by another triumphant fusion of fashion and technology in the shape of the “White Edition”. 2014 sees the launch of the Strellson Sportswear “URBAN MOBILITY” Edition – sporty, flexible and uncompromising.
Up to now, Bianchi folding bikes have only been available on the Asian market, so this unique collaboration brings them to a European public for the first time. The design was conceived in close cooperation with the Strellson Sportswear design team. Compact, practical, sporty – folding bikes are conquering the urban environment worldwide.
They are taking over from fixed bikes and fast becoming a new cult object on the international cycle market. The bike folds up easily and can be packed into the supplied bag – a huge advantage in terms of flexibility, handling, safety and ease of use. The folding bike is no compromise, but a smart and technically improved variation on the mobile bike for the urban, independent “city biker”.
The garments from the new Edition are specially tailored to the demands of city traffic: breathable, ultralight and quick-drying for a sporty look in Strellson quality. The hoodie is reversible, combining fashion with function, and the jeans, T-shirt and hoodie are all equipped with state-of-the-art reflector technology. Further highlights of the collection are a cap, baseball cap, rucksack, sneakers and sunglasses.
The “Bianchi for Strellson URBAN MOBILITY” Edition: for all those seeking a more footloose and fancy-free lifestyle without compromise. The Strellson Sportswear collection for spring/summer 2014 is available since February 2014 from Strellson shops worldwide, international retail stores and the Strellson online shop (Germany, Austria and Switzerland). Innovative, international, self-assured: Strellson makes fashion for men who go their own way.
Strellson fashion underlines the wearer’s personality, standing for credibility, success and unmistakeable style. Designed in Switzerland.