A KALTBLUT exclusive. Creative direction, photography, and illustrations by Gustavo Chams. Model is Clarice Vitkauskas signed at Way Model. Hair and Make-up by Thyago Mandu. Production by Prya. Special thanks to Vikki Gois.
It is because I dove into the abyss that I am beginning to love the abyss I am made of.
*Passion According to G.H. by Clarice Lispector.
The concept of the editorial linked to the title is because the illustrations create a sense of separation from the photos and from reality, as if she is trying tI o appear fashionable, fancy, but she is naked underneath it. — a bare human.
The book from where this quote was taken from, tells the story of this rich socialite that gets into an existential crisis because she walks into a room and realizes that her former maid hated her and drew on the walls of her bedroom. And through this existential crises, she decides that she needs to return to a primate, animal, state of humanity— to undress herself of the social constructions that surrounded her, to be able to return to a state of mind of animality.
To achieve this goal, in an impulse, she decides to lick a cockroach that she previously killed by accident.
Creative direction, photography, and illustrations by Gustavo Chams / gustavochams.com / Instagram: @gustavochams
Model is Clarice Vitkauskas signed at Way Model / Instagram: @claricevitkauskas / @waymodel
Hair and Make-up by Thyago Mandu / @mandubeauty
Production assistant: Larissa Furtado, Gabriela Lopes, Beatriz Stephanie, Mariana Rei and Leticia Rebuelta
Photography assistant: Ananda Deckij / Instagram: @anandadeckij
Special thanks: Vikki Gois
Gustavo Chams is a multidisciplinary artist with a background in fashion photography and graphic design. His 10 years of wide-ranging experience includes working with art direction; fashion editorial and commercial photography; branding, print and UX UI.
Gustavo holds an undergrad diploma for Graphic Design from the Visual College of Art and Design in Vancouver. He was born and raised in São Paulo, Brazil and has launched an international career which has included working in São Paulo, Rio de Janeiro, New York, Los Angeles, Toronto, and Vancouver. Throughout his career, Gustavo has signed over 10 magazine covers and has photographed celebrities such as Gisele Bundchen, Isabeli Fontana, Gaspard Ulliel and Stella McCartney .