Irish, Berlin-based artist Luke Howlin, performing as NEOCAMP, unveils the striking visual accompaniment for his single ‘I Will.’ Known for a signature practice that intersects alternative pop, theatrical Camp, and rich Celtic storytelling traditions, Howlin’s work has earned acclaim across Vogue, Paper, Out Magazine, and The Huffington Post. With ‘I Will,’ he delivers a bittersweet, deeply resonant queer anthem that navigates the complex space between genuine tenderness and inevitable departure.
The track operates as a tender autopsy of emotional self-sabotage, capturing the painful tension of craving intimacy while carrying the silent knowledge that you will be the one to leave. It is a song about loving someone deeply without believing you possess the capacity to stay—balancing emotional warmth against the cold reality of self-protection.
Brought to life by Berlin’s Heavy Load Studio, the accompanying video elevates the track’s emotional push-and-pull into a hyperreal, immersive visual world. Founded in 2024 by Chilean creator Juan Saez, Heavy Load Studio has established a distinct reputation for surreal, green-screen composite filmmaking crafted in close partnership with independent queer performers.
For ‘I Will,’ Saez seamlessly combines green-screen performance footage of NEOCAMP with evocative background landscapes captured by studio co-founder Jake Flower. Sweeping across the sun-drenched beaches of Barcelona, the hazy waters of the Adriatic Coast, and the quiet fields of Estonia, the video stitches disparate geographies into a single, dreamlike territory. The resulting visual collage mirrors the song’s internal conflict: a lush, expansive universe where desire and its boundaries constantly collide.
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