In a thrilling showcase of audacity and style, Ray Noir officially ignites his “Gothstar” era with the audacious single “Label Whxre.” Released today, April 2nd, the London-based queer alt-metal provocateur serves up a dazzling camp masterpiece that fuses rave culture with the grit of metal, embodying everything we love about fashion and music’s psychotropic intersection.
If fashion were a religion, “Label Whxre” is its most unhinged hymn, bursting with flamboyance and raw energy. This track struts off the runway, impeccably tailored, and dives headfirst into a chaotic pit where its loud, filthy beats reign supreme. Noir’s experience with fashion titans like Marc Jacobs and Vivienne Westwood is palpable, seamlessly woven into the fabric of this vibrant piece.
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Photo by @bartlettfelixhc
“It’s toxic, it’s ridiculous… but it’s also iconic. I’ve lived that world,” Ray remarks, capturing the essence of a lifestyle that thrums with the beat of rebellion and self-expression.
The launch of “Label Whxre” also heralds the arrival of Noir’s highly anticipated EP, “Gothstar,” set to drop on September 17th. This upcoming project promises to be his most unapologetically queer yet, spotlighting a collaboration with renowned US gay goth artist Danny Blu—surely a match made in avant-garde heaven.
“Label Whxre” does not shy away from its boldness. It’s iconic in its subtext, layered with irony and dripping in high fashion, proving that it’s not just a song; it’s a declaration. And as always, it’s impeccably dressed, Dior never looked so good amidst a storm of metal riffs and electrifying beats.
