#Playitonrepeat – The Young Sires are the future of pop music. It is my pleasure to introduce you to The Young Sires and the new video for the first single from the debut album “Mainframe: Proto-gen”.
The brand is influenced by Neon Genesis: Evangelion, Power Rangers, Tron etc. the music and music video was entirely created by the group themselves. Danny Suede shot, edited and created the video as well as the majority of the visual assets and is the core of bringing the visual aspect of the brand to life. Benn Suede is the overall creative director and envisioned the brand as a whole.
The sound of Futurepop!
I feel like I’m living
In simulation
Feelings and emotional things
Seem real to me
I’m carried by a current
That’s invisible too
And I can’t seem
To put the pieces
All together
Whether i know
Or I won’t know
How this whole world
And my world elapsed
But somehow I’m the pilot
Speak in ultraviolet
We can’t learn in silence
Oo my thoughts be violent
Yeah yeah giving me those
3 off-planet brothers “The Young Sires” or “TYS” are natural born siblings. All being gifted with musical ability and having created music together since a young age, the brothers all have a palpable synergy between them. The previous success of “Brother/Sibling” groups from the past (ie. Hanson, Beegee’s, The Jonas Brothers etc.) is the angle that these brothers are taking, in regards to their being a fairly open lane in that area of the market/industry and in relation to past proof of concept. Their music is reflected by the inspiration from media (tv, movies, video games) in their youth.
The brothers were exposed to cartoons and American branding and art that later led to exposure to Asian-American art and then traditional Asian influences, which made up a large portion of the content they were exposed to as children.
Their love for Asian and Asian-American culture as kids and young adults directly influences their brand today. In a modern sense, the brother’s love for video games (in their youth), making pop-sensible but unique music and their love of drama and thrill-filled performances make up their alluring neon-clad brand. Throughout their childhood, they were immersed in Science Fiction, Fantasy and Sifi-Horror films. Their grandfather was somewhat of a collector of a lot of Sci-fi etc. material. The elements of their brand come from their childhood exposure to the Sci-fi genre and subgenres as well.
The brothers have spent the majority of their lives preparing to make their mark on the music industry and bring an advanced but familiar take on where music can go (in regards to the future) and how it can be blended with enticing/vibrant visuals relating to video games, that they believe will eventually create a completely new AV cross-platform/medium experience.
DEBUT ALBUM ‘MAINFRAME: Proto-Gen’ IS OUT NOW!
music.theyoungsires.com/mainframe
@TheYoungSires
@BennSuede
@Danny_Suede
@SpenceSuede
