On the occasion of the restyling of the official website, together with the launch of new projects and the international development already underway, the brand VOR Make Up presented the preview of the mood and idea behind the new worldwide campaign. www.vormakeup.com
VOR Make Up, in the figure of its founder Valeria Orlando, emphasizes the personality, the uniqueness of each of us, our experience, our soul, our essence: “Fantasmagoria”, a series of vivid, attractive images that strike the imagination, both at the product level as well as in terms of the overall image of the brand.
A world shaped by stories and experiences that, like in a relay race across spaces, times, places and generations. The external beauty becomes the mirror of internal well-being, of daily gestures that, with make-up and quality products, colour the days, the laughter, the complicity between similar but unique people.
The skin as a wrapper that holds sensations collected over time but that remain young forever.
From this suggestion the shots of the new campaign were born, featuring Marta Riello and Veronica Bergamini: mother and daughter, united by the subtle thread of timeless beauty and that is a metaphor of every woman, of the perfect and natural vision of the brand.
Under the motto of “Give Love First”, love and passion are the inalienable prerogatives for those who see beauty not only as an absolute value but as an external side of their own spirituality. VOR Make Up allows anyone to express their concept of beauty. In everyday life, every woman has the right to feel unique by showing emotions and moods through her look.
For the second part of the campaign, which has a more rock mood, determined and linked to the product, the shots see the international model Luna Ranelli as a protagonist, the face also chosen by Dior for his latest Parisian fashion film.
The development of the brand also passes through an important element linked to its presence on the market. The sale of products, now exclusively available on the e-commerce, will also be available in selected shops, salons and malls starting from autumn. An innovative tool has also been presented by VOR Make Up: the “secret box”: a selection of 29 ideal products for each make-up, accompanied by 58 products available immediately for resale. Salons, make-up artists or interested centres can immediately contact the brand to have its own secret box!
During Milan Fashion Week VOR Make Up also presented the new “Pyramid”: a display with a unique shape, lightness and style that encompasses the whole world of products and the philosophy of the 4 elements: earth, water, fire and air. The Pyramid was created specifically for the B2B market: every retailer, salon, perfumery or shop interested in selling the VOR Make Up line can have this beautiful functional display of design that can keep inside foundations, concealers, the whole artistic palette and many more.
Last but absolutely not least, VOR Make Up in the figure of Valeria Orlando is also an academy of training: see the official website to discover all the info and dates of the new courses.