Celebrating over three decades of denim distinction, Wrangler® honours the original cowboy spirit with its iconic Texas fit—35 years and still reigning. Born in 1989, the Texas cut is an homage to classic Americana and the rugged charms of the Wild West. Admired by mavericks and pioneers, it’s a piece that has woven itself into the fabric of fashion across all walks of life.
The Texas fit, a symphony in denim available in everything from deep indigo to sun-bleached fades, not to mention sleek black and taupe, is a testament to quality and timeless appeal. Its straight-line silhouette—neat and crisp—resonates with the soul of the West, and with a straight leg that sits perfectly at the waist, it’s as much at home on dusty trails as it is on city streets. For those seeking a sharper edge, the slim Texas is a contemporary twist on the classic.
The Spring/Summer 2024 campaign captures the enduring allure of the Texas fit, set against the vast American desert. This visual feast pays tribute to Wrangler’s 77-year legacy, embodying the effortless cool that defines both the brand and its patrons. As Texas continues to ride high as Wrangler’s top men’s style, it stands as a tribute to tradition and an invitation to carve new paths. In the realm of denim, the Wrangler Texas remains an enduring emblem of cool.
