YAE Studios Spring/Summer 2023

#Lookbook – Introducing the new YAE Studios Spring/Summer 2023 collection.  YAE Studios IS A FASHION BRAND. THE NAME CONSISTS OF THE MEANING OF YAE, WHICH MEANS MULTI-LAYERED IN JAPANESE AND STUDIOS, A WORD THAT DESCRIBES THE PLACE OF WORK OF EVERY KIND OF ARTIST.


ITS IDENTITY IS TO BRING TOGETHER THE URBAN AVANT-GARDE, TO INSPIRE, AND TO CREATE SUSTAINABLE AESTHETICS TO MAKE THIS WORLD A BETTER AND GREENER PLACE.
BEING CONSCIOUS ABOUT WHAT’S GOING ON IN THE WORLD, UNIFYING LIKE-MINDED PEOPLE, ALIGNING FORCES, AND TAKING CARE OF MOTHER NATURE IS NOW MORE IMPORTANT THAN EVER.

IN ADDITION TO SUSTAINABILITY AND CREATING POSITIVE ENERGY THROUGH THE CONNECTION AND INSPIRATION – YAE Studios IS NOT JUST ONE MORE FASHION BRAND ENTERING THE INDUSTRY, IT IS A SLOW FASHION LABEL WITH HIGH VALUED ETHICS, THAT OFFERS MORE THAN ONLY FASHION.

THE COLLECTION SS23 „BLURRY“

BUILDING ON THE LAST COLLECTION „THE PROCESS“, THE JOURNEY OF IDENTIFYING AND CONNECTING THE LAYERS OF OUR SOULS, WE NOW SEE A BLURRY SELF-REFLECTION.
BESIDES THE BLURRY PICTURE OF OURSELVES THAT GET’S AND MORE CLEAR, THERE IS THE AWARENESS OF OUR ENVIRONMENT THAT IS NOT IN A STABLE PLACE.

LIVING OUT THE MOST SELF-REFLECTED AND BALANCED SELF CAN GET SHATTERED BY THIS.
YOUR „PROCESS“ IS NOT ONLY ABOUT YOU, IT’S ABOUT WHO YOU ARE IN THIS WORLD AND BEING AWARE OF THE IMPACT YOU HAVE ON IT.

NOT ONLY IN REGARDS TO A PEACEFUL WORLD BUT ALSO TO PROTECT MOTHER NATURE.

PHOTOGRAPHY: KAJ LEHNER STYLING AND DIRECTION: JANA FRÖHLICH

WWW.YAE-STUDIOS.COM
COLLECTION VIA ONLINE SHOP AND SELECTED RETAILERS INSTAGRAM: @YAE_STUDIOS