The film showcases a multitude of Barbies and Kens living in the vibrant world of Barbieland before Barbie and Ken embark on an adventure into the real world. Just like the film, Zara’s Barbie Capsule Collection is designed for everyone and offers a comprehensive selection for women and men, including clothing, accessories, pyjamas, beauty, and homewear products. Naturally, the collection encompasses a wide range of shades of pink, with black and white details and a touch of silver, gold, and glitter.
ZARA EXPLODES IN PINK, GLITTER, AND GOLD WITH A CAPSULE COLLECTION INSPIRED BY THE UPCOMING EVENT FILM, BARBIE, AND AVAILABLE EVERYWHERE IN CINEMAS FROM JULY 21.
Exceptional pieces are combined to create total looks inspired by the styles in the film. For example, the pink checkered dress worn by Barbie and the Western cowboy outfit sported by Ken. With the diversity of the Zara Capsule Collection, fans can immerse themselves in the nostalgic world of these iconic characters and style themselves like Barbie and Ken. At the same time, these pieces can effortlessly be integrated into their existing wardrobe.
ABOUT THE POP-UPS:
To celebrate this unique collection, two pop-ups, led by Random Studio, will take place from July 17 to July 30 in Paris (at the Zara store on Champs-Elysées) and in New York (at the Zara store in SoHo).
The pop-up is an interpretation of the ‘Barbie Dreamhouse.’ It expands the universe of the new Barbie film and represents a scale-model set. Inside, there is a life-size dressing room and an interactive vending machine. Visitors can spin a wheel to move the shelves featuring the products.
The space combines reality and fiction, extending the Dreamhouse into the outside world of Barbieland. Through a series of screens showcasing scenes from a digital Barbie universe, visitors can catch a glimpse of the neighbourhood and the surrounding areas of the house.
THE ZARA BARBIE CAPSULE COLLECTION IS AVAILABLE ON ZARA.COM AND SELECTED STORES WORLDWIDE STARTING FROM JULY 17.
