A KALTBLUT exclusive created, filmed and directed by Luis Reidl, a 22-year-old creative from Hamburg with a deep passion for authentic visual storytelling and art that reflects his inner emotions and conflicts. “My true ambition is to contribute to breaking stereotypes—ideas that have occupied my mind since childhood and continue to shape my perspective today. Through my work, I strive to challenge perceptions and create art that resonates on a personal and societal level.” The models are Allen Haygood, Xenia Marjanenko, Gaël Wendmi Ilboudo, Sina Hinrichs. Styling by Leonie Backhaus. Photography by Francesca Amann and Oliver Vonberg.
“Masculinity is often confined by rigid social norms, portraying strength and tenderness as opposites. With *Zärtlich Maskulin*, I challenge these boundaries and try to break stereotypes. Strength and care are not contradictions but natural complements, forming a more authentic expression of identity. For centuries, this balance has been suppressed, yet it exists in all of us—sometimes hidden by shame. This project seeks to reclaim and redefine masculinity in a more nuanced and genuine way.”
Created, filmed & directed by Luis Reidl / Instagram: @luis.reidl
Executive Producer is Tobias Abt / Instagram: @tobitobsen
Photography by Francesca Amann / www.francescaamann.de / Instagram: @francesca.amann
Oliver Vonberg Represented by Double T Photographers / www.olivervonberg.de / Instagram: @double_t_photographers – @oliver_vonberg
The production company is bsp-media GmbH / www.bigsexypictures.de / Instagram: @bigsexypictures
Styling by Leonie Backhaus / Instagram: @leoniecharlott
Co Stylist is Anamaria Agudelo / Instagram: @anamariaagd
Make-up & Hair by Laura-Sophie Langer Represented by Bigoudi / Instagram: @bigoudi_agency – @laurasophielanger
Models are Allen Haygood signed at Agency Kult Models / Instagram: @avhaygood
Levin Rugenstein signed at Agency Indeed Models / Instagram: @levinchains
Xenia Marjanenko / Instagram: @xenia.mar
Gaël Wendmi Ilboudo / Instagram: @lil_shessy
Sina Hinrichs / Instagram: @sina.hinrichs
Associate producer Thore Rocksien / Instagram: @xschore
Gaffer is Tom Lonitz / tomlonitz.com / Instagram: @tomlonitz
Edit by Philipp Hartinger / Instagram: @phirlefranz
Sound design by Anton Rieger / Instagram: @anton__rieger
Music „froid“ by Flawless Issues / Instagram: @flawlessissues777
1. AC is Jakob Skott / Instagram: @jakob_skott
2. AC & grip is Mika Grimm / Instagram: @mika_grimm
H&M assistance are Mieke Fischer / Instagram: @miekefischer
Marie Wulf / Instagram: @marie_wlf
Runner Tim Kalinna / Instagram: @beanie.edits
The dog is Cookie / Instagram: @anaandcookie
Brands used are: Fred Perry, Doc Martens, Solivaire, Crocs, Enchained, Monki, Asos, Uniqlo, H&M, Zara
@fredperry @drmartensofficial @solovairuk @crocs @enchained.world @monki @uniqloeurope @asos @hm @zara
