Premiere of Digital Romantic – Lana x Britnic’s Emojionally Available Collection

KALTBLUT presents exclusively the new fashion film Digital Romantic (Lana x Britnic Collection): “It’s not Her, it’s Him is a quirky story about our romance with technology and social media directed by Irina Alexiu and produced by That Thing. The clip promotes the new Lana x Britnic’s Emojionally Available t-shirt collection, inspired by the absurd love in the time of social networks, when relationships begin with a smiley and end being thrown in the Recycle Bin.”

Julien: What was on your minds when you called me on Skype at 2 A.M. to discuss this idea for a clip?
Lana: I was randomly having a beer in London with Irina (hyperlink: th-th.co.uk), the director of the movie, and Filip, our producer, when, suddenly, the idea of having a love affair with your fav gadget hit us and then we had so many beers that we almost wrote the script and called you on Skype to discuss it.
Lana: But what was on our minds when we did this collection?
Julien: Probably the dancing lady emoji eating the pizza emoji while listening to the Beyonce emoji.
Julien: What’s your LeBron type in your life?
Lana: Definitely my smartphone. But I haven’t met his relatives yet.
Julien: How is it to have your custom-made emoji wearing your signature ethnic dress on a t-shirt?
Lana: I guess you’d better ask her
Lana: Do you think we can change the world?
Julien: Yes, but only by using Photoshop tools.
Lana: Is it any good to throw your digital life to Trash?
Julien: Not until you make the most of it.

About Lana Dumitru: Lana Dumitru is a young Romanian fashion designer who has recently earned her PhD in Arts and Fashion. You can consider Lana an artist manifesting her beliefs through fashion as you would find Lana’s clothing in an art gallery or in a museum, rather than in a shop. She has been named the best young Romanian fashion designer of 2015 ( Forbes Award) and she was included by Forbes in Top 30 under 30. Her work has been showcased at London Fashion Week 2014/International Fashion Showcase, Holon Design Museum ,Kalmar Art Museum and Malmö Design Centre Sweden, Salone del Mobile Milano, Horniman Museum London, National Village Museum Bucharest, Cultural Institutes, Art Galleries, Design Weeks and more. Lana is the first Romanian designer to officially collaborate with Puma.

About Julien Britnic: Julien Britnic is a copywriter and cultural remixer. His classic book cover remixes were featured in newspapers and blogs all over the world including Huffington Post and El Mundo.