A KALTBLUT exclusive. Styling and art direction by Carmen Vida, Guillem Mitjavila and Monica M Martín. Photography by Andrés Fegara. Models are Ramona Cuervo, Michael Ossowski, Lisa Marie and Joan Ferran. Makeup and hair by Daniel Leyn and Elena López. Fashion by Lorenzo Martínez, Alvaro Mars, Pablo Erroz, Annette Görtz, Goodmatch, Luis Pacheco, Alessandro Enriquez, Victor Von Schwarz, Sara Palma Chacón, Rosario Trucco, Judit Matas Font and Zara.
“This project has been done by the three stylists Carmen, Monica and I with the help of the rest of the team. “1% battery, 100%” life is based on the analysis of communication within the technology before and after the quarantine.
This project consists of an editorial in the form of storytelling in which we ponder over communication between people. As a trigger for the idea, it is COVID-19 that has made us distance ourselves, consider new means of communication and new ways of doing things. As a consequence, contact has made us think about what is truly important. From person to person. It has made us aware of how we did not value this or value it differently and how we waste these moments distracted by technology which ironically has been the only way of contact we had until now and that has generated the desire to get together again.
The goal of our editorial is to lead the viewer to think about the interaction and communication between people, considering the before, during and after COVID-19, with the intention of valuing our experiences face to face with other people and encourage the responsible use of technologies without disparaging them.”