50 Words for Rain: Canada Goose celebrates rain with an immersive exhibition during Milan’s Fuorisalone

KALTBLUT editor Kiko Dionisio in Milan during the Canada Goose Event

Last week Canada Goose invited KALTBLUT to Milan’s Fuorisalone to drench their senses at an immersive exhibition inspired by the elements. Starting with a Vernissage on 9th April which was then open to the public until 14th April the performance luxury brand was bringing its ‘50 Words for Rain’ installation to a pop-up location in the Tortona District at Via Savona 37. Thanks for having us! Shop the new collection: HERE

The special display was made up of Japanese Kanji, created using water reactive ink, with each symbol representing one of the 50 words within the language to describe rain. Guests were encouraged to splash water to reveal the intricate lettering while taking in an accompanying acoustic composition.

Simultaneously, guests were welcome to experience the Canada Goose rainwear collection, which offers true protection from unpredictable spring weather anywhere. Combining functional designs with adaptable features the jackets withstand rain in all its different forms, from a passing shower to the harshest downpour.

To develop “50 Words for Rain” Canada Goose partnered with Japanese artist and acoustic designer Kouichi Okamoto, who has long been inspired by rain – from the noise it makes to the way it feels on the skin, to what it means when it falls. His vision was for visitors to the exhibition to awaken to the wonder of rain in a way that feels accidental and surprising.

Okamoto started working with the Canadian brand to celebrate the launch of the Nomad Collection, a new four-piece capsule collection for Spring 19 designed to protect the urban explorer from the unpredictable spring elements. Engineered in partnership with GORE-TEX, the Nomad Rainshell and the Nomad HyBridge Lite Jacket combine the deep design expertise of Canada Goose with cutting- edge materials from GORE-TEX.

Launched initially in Japan, where rain has always been a source of inspiration and guidance, the capsule collection was exclusively available in the Canada Goose Sendagaya store in Tokyo from 5th April 2019. Following this, it dropped around the world at the brand’s flagship stores, online and at selected wholesale partners! #AMustwearCollection for rainy days!

I want visitors to experience sprinkles of words and sounds of the rain I want everyone to have their own individual experience, discovering the words, listening to the rain and feeling the joy of exploring rain in an accidental way.

  • says Kouichi Okamoto
     

Born and raised in Japan, Okamoto is the founder of product design studio kyouei design. He is also an artist, writer, former DJ, and has his own outdoor brand, FIELD RECORD. His work is informed by the minimalist Japanese tradition and an enduring fascination with elements of the natural world— especially rain.

Canada Goose

Founded in a small warehouse in Toronto, Canada in 1957, Canada Goose has grown into one of the world’s leading makers of performance luxury apparel. Every collection is informed by the rugged demands of the Arctic and inspired by relentless innovation and uncompromised craftsmanship. From Antarctic research facilities and the Canadian High Arctic to the streets of New York, London,

Milan, Paris, and Tokyo, people are proud to wear Canada Goose products. Employing more than 3,400 people worldwide, Canada Goose is a recognized leader for its Made in Canada commitment and is a long-time partner of Polar Bears International. Visit canadagoose.com for more information.