A Fusion of Sporting Innovation and Avant-Garde Aesthetics – Dive into the world of Y-3 as adidas and Yohji Yamamoto unite once again to redefine the boundaries of elevated sportswear. In the Spring/Summer 2024 collection, Y-3 explores the concept of Contra-Natural, a realm where the organic meets the synthetic, producing awe-inspiring beauty.
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This season, the collection embraces a visceral juxtaposition, showcasing the delicate balance that defines the essence of the Y-3 brand – a harmonious collision of Adidas’s sporting legacy and Yohji Yamamoto’s elegant avant-garde aesthetic philosophy.
The collection comes alive with a striking colour palette that merges the natural and the artificial. Alongside Y-3’s renowned hues of Black, Solid Gray, and White, vibrant shades of Clay Brown, Mesa, Shadow Red, and Mint grace the stage. Drawing inspiration from the process of oxidation, these new colours mimic the captivating transformation of metal, evolving from rich burgundy to an acidic mint.
