A KALTBLUT exclusive. Photography: Massimo Scarabaggio. The model is Easy Sinatti. Styling by Noemi Baris. The name of the subject of the editorial project is Easy Sinatti. “All those who know Easy stop them from his smile that is automatically provoked when you hear his name.”
“Easy, in Italian translated as “Semplice”, absolutely does not reflect this in his personality. It is seen as something absolutely happy, it is impossible to attribute other emotions to Easy, which it is obviously able to feel. If we think of the representation of happiness, it is easy to think of a clown, the circus, stereotypes of people and cheerful places par excellence. Yet, even the circus is carried out by people who are not just circus performers, but also human beings, like Easy, with a varied spectrum of emotions.
Here the idea of representing the mirror of all the emotions that are commonly or not associated with Easy, in the place in which these emotions, for the same reasons as Easy, are not associated. We find him, first of all, happy, as everyone knows, and then he descends into desperation and passion, passing through dissatisfaction, anger and boredom. The styling links the subject and the location with an ironic flavour in a riot of colours and patterns, typical of circus culture.”
Art direction: Noemi Baris and Massimo Scarabaggio
Styling: Noemi Baris www.instagram.com/noemibaris
Photography: Massimo Scarabaggio www.instagram.com/regiadiscar
Model: Easy Sinatti www.instagram.com/grue_beige
brands: stylist’s archive
