#FeelBoggiElegance – Last week, Boggi Milano celebrated the opening of the first Düsseldorf store on the legendary Königsallee with numerous guests, including the German “Game of Thrones” star Tom Wlaschiha! www.boggi.com
With over 200 guests, the Italian menswear fashion brand celebrated the opening of Germany’s largest Boggi Milano store on the famous and sought-after Königsallee. Amongst the many guests at the store opening event was also internationally renowned “Game of Thrones” actor Tom Wlaschiha. The Italian menswear clothing brand is delighted to now be part of the renowned luxury shopping mile “Kö” and to offer its visitors the high-quality premium collections of the brand. The store is part of an expansion strategy supported by a completely new retail concept.
Part of the fashion crowd were some of the most established German influencers for menswear fashion such as Kosta Williams, Sandro Rasà and Daniel Fuchs, which were dressed in key items of the FW19 Boggi Milano collection and enchanted the crowd with their looks.
The new shop covers an area of 400 square metres and includes the “Formal” and “Easy Formal” lines, a “Su Misura” corner and a coffee lounge. The shop displays seasonal themes and the Easy Formal line on the ground floor, followed by the Formal line. The store will not only be perceived as a point of sale but also as a concept store where customers can use the new Omni-Channel services, which create synergies with the e-commerce platform.
In fact, the Boggi Milano Store in Düsseldorf offers a true Omnichannel experience: with Click&Collect, customers can order online and pick up their order at the store; thanks to Reserve-In-Store, they can order online and select a date at the store for the adaptation of their order; or with Order-In-Store, they can order at the store and have their products delivered to their homes or to any other suitable location. www.boggi.com
The shop is located in the heart of Düsseldorf, on the legendary shopping street of the North Rhine-Westphalian capital, Königsallee. The branch complements the other monobrand stores already opened in Germany – including Berlin, Frankfurt, Hamburg, Heidelberg, Karlsruhe, Nuremberg, Stuttgart, Sylt and Munich – as well as international stores in Madrid and Paris.