For Spring/Summer 2023, Carhartt WIP has once again collaborated with Awake NY to create an eight-piece capsule collection. The collection follows the natural evolution of a long-standing friendship between both brands and sees Carhartt WIP’s rugged, utilitarian silhouettes combined with Awake NY’s signature prints and bold embroidery.
Archetypal Carhartt WIP items in the brand’s Dearborn Canvas, like the OG Active Jacket, have been reworked to feature embroidered co-branding and Awake NY’s painterly floral motifs. This recurring graphic has been applied to the Awake NY Double Knee Pant and Hooded Sweatshirt, as well as the varsity-inspired Teddy Jacket, which features faux-leather sleeves, graphic patches and embroidered lettering.
Additionally, the collaboration sees the inclusion of knitted items, such as the jacquard Awake NY Cardigan and the Un Amor Beanie, which is detailed with graphic embroidery and a woven Square Label on the front. Shades of Awake NY Black, Dark Green, Blue, and Hamilton-Brown run throughout the collection.
The accompanying campaign was styled by creative director Alastair McKimm and shot by renowned fashion photographer Mario Sorrenti. Known for his signature style of portraiture, Sorrenti’s body of work spans three decades and has seen him shoot for some of fashion’s most respected magazines. The cast draws from Awake NY’s community of creatives and features the likes of Raul Lopez, Jon Gray, Nevaskimp, Fatima B, Annette Cruz, Ray Morales, Victor Vegas, and legendary hip-hop artist Rakim.
Carhartt WIP x Awake NY will be released on April 6th.
The collection will be available from select Carhartt WIP stores and global retailers, as well as carhartt-wip.com and awakenyclothing.com.
