#Lookbook – Charles Jeffrey LOVERBOY‘s Pre-Spring 2024 collection, STATANT PASSANT RAMPANT, blends medieval British aesthetics with an avant-garde sensibility. The collection reinterprets heraldic symbology through new illustrations by Charles Jeffrey, featuring mischievous unicorns, majestic eagles, and fierce lions.
These vibrant prints adorn denim pieces, dresses, knits, and accessories, seamlessly integrating into LOVERBOY’s distinctive lineage.
Tartan, a brand mainstay, appears in etched denim styles, plaid suits, and kilts, while doodles of medieval tropes add a playful touch. The collection also introduces two new signature suiting styles, showcasing LOVERBOY’s commitment to redefining tailoring. Comfy sweats and gothic-inspired dresses provide a touch of dark allure, while the brand’s mascot, Gromlin, adds an adventurous element.
The accessories lineup includes a new shoulder bag with a distinctive Chomp buckle, along with reworked favourites like the legendary ears beanies.
charlesjeffreyloverboy.com
www.instagram.com/charlesjeffreyloverboy
On Set Production: Pete Clubb
Creative Director: @mrcharlesjeffrey
Photographer: @dexterlander
Stylist: @benkschofield
Stylist Assistant: @kitswann
Movement Director: @katecoyne68
Set Design: @davidcurtisring
Set Design Assistant: Anna Makri, Thiers Brandao
Designer: @daniel_rozsahegyi
Designer: @emmaistvanffy
Brand Production: @dianidiaz
Shoot Assistants: Gol & XinYue
Make up Artist: @soda_mua
Hair Stylist: @hairbylinus
Models: @mateen_ismail and @mikanobles
