Fast-rising sensation Charles returns with his latest offering, “YADAYADA,” a standout track from his eagerly awaited EP, Gorgeous, Sick & Tired, set to drop on November 22nd. The single kicks off with Charles’ mesmerizing falsetto, effortlessly complemented by a rich tapestry of funk-infused sonics and harmonies.
The sharp, witty lyrics dissect the pitfalls of the music scene, depicting the London-based artist’s struggle against its often toxic culture. With syncopated drum loops and dynamic staccato chords creating an energetic backdrop, the track features a captivating, keys-led middle 8, where Charles cheekily croons about “watching paint dry on a school night,” cleverly critiquing the industry’s fixation on fleeting viral moments.
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Reflecting on the song, Charles shares, “After three weeks in LA, I found myself in the studio with Jackson Wise and Jaye Locke feeling frustrated. ‘YADAYADA’ explores my ongoing struggle with the industry’s obsession with virality. I was surrounded by talented artists who truly deserve recognition, yet their potential is overshadowed because of follower counts and views. This track dives into my ambitions and my envy of those who seem to have ‘made it.’ Written alongside Jaye and Jackson, it’s a playful, yet poignant piece that fits perfectly within the EP.”
Charles has rapidly become a force to be reckoned with in London’s vibrant underground scene. With a keen interest in neo-soul, R&B, and funk, he masterfully blends these genres, cultivating a unique and intoxicating sound. His music promises to whisk listeners away into a realm where infectious rhythms meet smooth melodies and timeless grooves, cementing him as a key player in the funk and soul movement.
The rising artist has not gone unnoticed, with BBC RADIO recently showcasing his talents. His previous single “Taste of You” earned the title of BBC RADIO 1 Introducing’s ‘Track of the Week,’ while BBC RADIO 6 showed equal enthusiasm by adding his track “Mexico City,” a collaborative live piece recorded at Abbey Road, to their B-List. Additionally, Charles was invited to co-host a special BBC Introducing ‘Black History Month’ show alongside Danny Fullbrook and Connie Constance.
Charles’ influence extends beyond music; he is becoming a sought-after figure in the fashion arena, collaborating with luxury brands like Gucci, Emporio Armani, YSL, and Selfridges. This past August, he was welcomed into the iconic Abbey Road Studios for a recording session in ‘Studio 2’ as part of their Equalise Campaign, where they publicly affirmed their support for his artistry. Known for his electric live performances, Charles has graced stages at prestigious venues such as KOKO, Latitude Festival, and Mighty Hoopla, with his recent sold-out headline show at Oslo, Hackney, being a testament to his honed performance skills.
With “YADAYADA” marking another significant release ahead of Gorgeous, Sick & Tired, Charles is undeniably carving out a unique and impactful space for himself in the music industry, solidifying his status as an artist to watch closely.
