DoDo announces the opening of its new boutique in Hamburg at Neuer Wall 50. An area is known as a true shopping temple. Following the redesign of its space in Düsseldorf (Königsallee 30) and the opening in Berlin (Rosenthaler Straße 32), this new opening only confirms DoDo’s success in Germany, where a popular ambassador – influencer Ann-Kathrin Götze – shares the brand’s core values of sustainability, inclusivity and freedom of expression with an ever-growing community.
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The new boutique conveys the intimate atmosphere of an apartment with romantic and cool charm. Everything is done in shades of pink, mandarin and light gold that meet a touch of Bolivar green. The new concept focuses on circular and bevelled shapes and also expresses DoDo’s inclusive spirit, welcoming all those who want to explore collections such as Pepita, Rondelle, Bollicine, Nodo, Stellina and Granelli and express their personality through jewellery. Sparkling display cases and designer seats in soft velvet create a welcoming environment where iconic photo galleries tell the story of DoDo in all its facets: the environmental mission, the ambassadors, the distinctive design, and the community.
DoDo is known for its charms that pass on sentimental messages, as well as its jewellery collections made of 100 % sustainable gold and small gemstones from certified suppliers that you can mix and match to find your own style. Unisex, multi-layered and known for their uncompromising quality, DoDo’s jewellery pieces are formed by master craftsmen who preserve all the savoir-faire of the Milanese goldsmith tradition and designed to promote diversity and inclusivity in the knowledge that the ability to be authentic is the most precious aspect of each of us. From modular and therefore fully customizable designs to those with small diamonds, DoDo jewellery is the perfect gift for oneself and those we care about. Whether for Christmas or for any other occasion to celebrate, and always thought of protecting the environment.
Dodo was born with a green mission and since 1994, the year it was founded, has supported projects to preserve wildlife and biodiversity by collaborating with important environmental organizations such as WWF or Tēnaka, a social enterprise that promotes ocean health and the restoration of coral reefs like the one in Malaysia.
Among the novelties to discover in the run-up to the festive season is the Moon and Sun collection, in which DoDo explores for the first time the use of smoky quartz and moonstone combined with rose gold and small diamonds, with two icons of its precious universe. And then Essentials, DoDo’s most overarching collection, which features a linear design and includes new rings, earrings and necklaces perfect for those who love minimalist jewellery with a strong mix & match attitude. The timeless essentials jewellery is crafted from 9-karat rose gold and set with small white diamonds.
