EIRINN HAYHOW – NOISE AND FLOWERS S/S23

EIRINN HAYHOW’s NOISE AND FLOWERS S/S23 collection blends science, spirituality, and philosophy to evoke the magic of nature’s healing power. EIRINN HAYHOW is a designer who defies convention and pushes creative boundaries.

Her gender-fluid pieces are a testament to her commitment to well-being magic, wild foraging, and bio-design, which she expertly employs to create one-of-a-kind garments. Each collection builds a new world, one that showcases the power of our natural world and invites us to connect with it on a deeper level.

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In her latest collection, NOISE AND FLOWERS, EIRINN HAYHOW takes us on a journey to explore the power of play within nature and the magic of plants. The collection features a kaleidoscope of colours made possible by EIRINN HAYHOW’s natural dyes, inks, and pigments. She makes these mystical products by foraging for plants, herbs, and berries, and reusing waste plant matter. EIRINN HAYHOW also grows her leather and bioplastics, using herbs, fruit, and vegetables to create sustainable, eco-friendly materials.

EIRINN HAYHOW’s reverence for nature is evident in every stitch of each carefully crafted piece in this collection. Noise and Flowers is a celebration of the natural world, and EIRINN HAYHOW’s commitment to sustainability and healing is apparent in each garment. She goes above and beyond to incorporate specific healing properties into her materials, aiming to help wearers combat anxiety, depression, and other nervous disorders.

EIRINN HAYHOW is a visionary sustainably. She was the first designer to create couture pieces from vegan leather grown from waste coffee granules. Her innovative approach to producing materials from natural resources continues to set her apart from her peers.

In EIRINN HAYHOW’s world, we are all connected by the same energetic particles and atoms. Our hearts are more powerful than even our brains, and tuning into them can help us communicate with plants on the same energetic level. The designer encourages us to remember that we are magic and to embrace the healing power of nature.

Film and Art direction by Sam Giles
Photography David Babaian
Makeup Jen Hunter (from Lush)
Sounds by Rhea Nurice
Models Finn / Tory / Chloe / Olympia / Kashu
Styling Hakan Keppler
Assistant styling and seamstress Katie Gotham
Creative assistants Harley and Cosima
sponsored by LUSH