Avgvst Jewelry, one of the most popular and the most sold independent jewelry brands in Russia, has launched a new updated collection called Lollipops.
Together with the world-famous photographer Emmie America Avgvst invited regular people instead of models to be the main characters of Lollipop lookbook, inspired by punks, groupies and by street photography of the 70s.
Avgvst and Emmie met with people who love jewelry but can’t wear it due to the religious taboos, social and cultural reasons. Avgvst listened to 9 people of different professions among whom are the daughter of a priest, a civil servant, a pilot and other characters, and tried to give them the opportunity to show the other side of wearing jewelry.
Avgvst Jewelry was founded in 2013 and is the most sold independent jewelry brand in the demi-fine segment in Russia. Avgvst has 3 boutiques in Russia, an e-store in Germany and is delivered worldwide. Coveted by people who refuse traditional jewelry, all pieces are designed not to be simply worn, but to interact with the body. Avgvst design principles are based on the beauty of simplicity, utility, sustainability and the denial of grandiosity. The brand is famous for its active citizenship, fairness and equality and pays special attention to history and art of the past.
