Estrid – For Human Beauty


Introducing the new Estrid Campaign – For Human Beauty! “Where individual expression is celebrated, irrespective of gender, race, religion, sexual orientation, or any other label insisted upon us. We are so excited to partner with iconic diversity champions we admire and love, those who stand for beauty standards that are set only by themselves. Let’s reclaim beauty and all those expectations away from the binary norms that no longer serve us.”

Beauty is not bound by the binary.

At Estrid, we celebrate individual expression, irrespective of gender, race, religion, sexual orientation or any other label insisted upon us. We are so excited to partner with iconic diversity champions we admire and love, those who stand for beauty standards that are set only by themselves.
Introducing For Human Beauty.

Introducing the inspiring cast of For Human Beauty: Florence Given, Elíseo Equihua, Salwa Rahman, Munroe Bergdorf, Florence H-W, Sophia Hadjipanteli, Enam Asiama, and Gialu Mx.:

Florence Given


“I wanna show young women and young queer people that these are real human beings. No one has to be perfect.”
Florence Given is a 24-year-old record-breaking, best-selling Feminist Author, Creator, Illustrator & Podcaster. Florence’s work confronts oppressive attitudes towards women and their bodies, and she uses her platform to raise awareness of issues surrounding sexuality, consent, race and gender. With her debut book Women Don’t Owe You Pretty, Florence became the youngest author to hold a position in the top 5 of the Sunday Times Best-seller list for 12 consecutive weeks.

Eliseo Equihua

“I want people to see brown boys the way I see us, with beauty.”

Elíseo Equihua is a first-generation Chicano artist, activist, model, actor and DJ from East Los Angeles. He uses fashion and styling to express and explore his queer Latino identity and tailors his look to evoke reactions in his audience. He is also the first of his community to ever be featured in global campaigns for brands including Fenty Beauty, Savage X Fenty, Calvin Klein, Doc Martens and Adidas.

Salwa Rahman

“I tried to not think about the outcome too hard, gave an incredibly low amount of shits regarding opinion and what was ‘proper’ and had focused solely on the fun of it and now here I am”

Salwa Rahman’s face creations are as free and fluid as the creator herself. She is known for her Unique and colourful makeup creations and has previously worked with both Vogue Beauty and Glossier. Describing make-up as “just me having fun on my face”, Salwa celebrates the simplicity and joy of beauty, rather than the old dusty version of make-up as a way to fit into already set norms and ideals.

Munroe Bergdorf

“I try not to think too much about what other people think. I try to focus on looking at how I feel. That’s what’s brought me the most happiness in my life.”

Munroe Bergdorf is an internationally renowned activist, model, Author and broadcaster. Appointed as British Vogue Contributing Editor in 2022, UN Women Changemaker since 2019, Munroe is a proud ambassador for gender variant and transgender youth charity Mermaids, a founding consultant of L’Oreal Paris’ UK Diversity and Inclusion Board, host of the critically acclaimed podcast ‘The Way We Are’ for Spotify, fronts MTV hit show Queerpiphany and her highly anticipated debut book Transitional was published by Bloomsbury on 16th February 2023.

Florence H-W

“It’s really about being comfortable in your own skin.”

Florence H-W is living, breathing, norm-breaking proof that a human can be anything and everything, all at once. As a model, she challenges the binary lens and proves that being in front of the camera can also mean being at the very forefront of change. As a consultant and producer, she provides places for LGBTQIA+ students to talk and assists in corporate healing work. And in-between that she takes rest & relaxation by working the land on farms and allotments.

Sophia Hadjipanteli

“To me, human beauty is being the ultimate version of yourself.”

A brow that unites. Literally. Model and beauty activist Sophia Hadjipanteli didn’t just let her brow thrive: she created a movement. Being the founder of SoMe wonder #UnibrowMovement, the Greek Cypriot American Model brought together a generation of self-loving, self-celebrating humans and individuals. And all by happy accident.

Enam Asiama

“I think there’s an aura about me that I can’t dim down.”

Enam Asiama is an award-winning model and content creator. She is a plus-size advocate and multidisciplinary artist, who identifies as black, fat, queer and femme. She’s strongly influenced by both her Ghanaian heritage and the London queer scene. In her work as a model, she’s paving the way for all fat bodies in an industry that’s stuck in the image of plus-size being a curvy, hourglass shape.

Gialu Mx

“I love being my authentic self, it is the most freeing feeling I have ever had.”

The trans content creator and model Gialu Mx wants to tell their story to empower and help others feel confident in being their most authentic selves. On their platform, he shares his personal experiences from top surgery & hormone treatment progress, gender dysphoria & euphoria. Gialu is on a mission to create awareness and representation for trans and non-binary people everywhere.