Fashion never stops: Mercedes-Benz Fashion Week Tbilisi FW20

At these very days, fashion professionals should have been gathered at the Mercedes-Benz Fashion Week Tbilisi events – but regardless of all the change, the best is yet to come. While the world is shaken, creative minds need a meeting point to share their vision, shaping revolutionary ideas in this new reality.


To provide a platform like that, this season Mercedes-Benz Fashion Week Tbilisi was to take place in a new multidisciplinary hub for designers, artists, photographers, and professionals of various creative crafts. 27 000 square meters of former Coca-Cola factory in Tbilisi are being transformed into the Art and Culture Center and being revitalised with creative energy, hosting art exhibitions, fashion shows, and workshops.


Our favourite designers are:

Alexandre Akhalkatsishvili is never afraid to work with leather-like textures, proving them to be a legitimate part of an elegant wardrobe. With tailored silhouettes and natural fabrics, his pieces are designed to be one’s top style pick for many years.

ANOUKI is a Tbilisi-based brand, which was the first one in Georgia to be selected for Vogue Italia x Yoox The Next Talents contest. It is widely known for its classic silhouettes combined with unusual textures and hyperbolized details.

Ingorokva is defined by its sharp silhouettes and redefined understanding of femininity. For Tamuna Ingorokva, the modern woman is graceful yet powerful, and this vision is expressed in her sophisticated designs.

Lado Bokuchava started his namesake brand as a small knitwear manufacturing, which was soon to become a major Georgian fashion market player. Designer derives his inspiration from movies and books, bringing a 70’s vibe into his collections.

MATERIEL is a contemporary brand that brings together various designers who are willing to represent Georgian fashion heritage. With their very own take on a classic, resident designers bring minimalism with a twist both to the runways and streets, making MATERIEL one of the most successful Georgian brands.

Irakli Rusadze of SITUATIONIST is a self-taught Tbilisi-based designer. Starting his journey in fashion at a tender age of 15, he made it to his first fashion week by 21. Rusadze fearlessly combines Georgian cultural heritage with avant-garde designs, creating his very own forward-thinking vision.