Last night, GmbH showcased an extraordinary collection during Berlin Fashion Week that truly captivated the audience. I absolutely loved it! The FW25 collection, aptly named after Gunvor Hofmo’s poignant poem ‘From Another Reality’, beautifully merges artistry with a sense of purpose, reflecting our current complex world.
“In serious times—and we are living in very serious, even terrifying times—fashion can seem frivolous. How can creativity survive under such conditions? How can we find purpose in our work as fashion designers?” The designers at GmbH delved deeply into these questions, drawing inspiration from their past creations rather than external sources, creating a stunning collection that resonates.
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Runway Pictures: © Finnegan Koichi Godenschweger @godenschweger.photography
This season, GmbH revisited music from previous shows while reflecting on cherished past looks, collections, and moments. This inward exploration allowed them to find comfort in the past—a time when the world felt less daunting—and to channel a sense of clarity through careful craftsmanship. It’s a hermetic exercise to drown out external noise and instead focus on their unique codes and silhouettes, highlighting the importance of heritage.
The collection also engages with themes of mourning and melancholia, drawing from the existential poetry of Norwegian modernist Gunvor Hofmo. Her work delves into loss, isolation, and the shadows of war, eloquently captured in the collection’s designs. Yet, amidst this exploration of grief, GmbH also celebrates grace, dignity, and elegance—qualities that shine through in their tailoring and craft.
Ultimately, craft emerges as a deeply human endeavour—an act of creation that grounds us. To reflect this, the show was staged in a set of draped muslin, reminiscent of couture salons of the past, with plans to repurpose the material in their atelier for toiles after the show.
The stunning collection presented by GmbH was not only a statement of fashion but a powerful reflection on our times, eloquently blending beauty and meaning. Berlin Fashion Week has certainly set a high bar with this remarkable display!