“Choosing an amulet is a timeless ritual, wearing it can turn into a unique moment that opens up unknown universes. Like a special place where we feel in harmony, like a chance encounter that changes the course of our lives, jewellery can also turn a fleeting instant into a memory to be treasured for a lifetime—a fleeting moment into a memory to cherish forever. Or open the doors to an unexplored world. So DoDo invites you to enter its House of DoDo, a house of emotions where you can express your own individuality with confidence and carefreeness. Where joy means sharing.”
WITH THE NEW CAMPAIGN, THE BRAND OPENS THE DOORS OF ITS NEW CREATIVE HOME TO CELEBRATE SHARING, SELF-EXPRESSION AND AUTHENTICITY
The brand launches a new campaign developed by the Superhumans agency, in which the jewellery interacts with the wearer in a colourful, barrier-free dance. The House of DoDo celebrates self-expression with collectable, modular, customizable jewellery. The new floral home features four exceptional testimonials captured by Matteo Montanari and Malaka Studio collective. The protagonists Alice Campello, Giacomo Giorgio, Mikaela Neaze Silva and Alice Maselli wear DoDo Charms, Nodo jewellery, and the Bollicine collection to express individuality, celebrate togetherness, and add sparkle to special occasions.
An influencer with over 3 million followers and a new mother, Alice Campello, born in 1995, is a successful entrepreneur in the world of fashion and beauty world. After creating the cruelty-free beauty brand Masqmai, she is now also the also founder of the clothing brand Akala Studio dedicated to everyday comfort. Giacomo Giorgio, born in 1998, from Naples moved from Naples as a child to Milan to study theatre acting. After his debut in the film The Happy Prince by Rupert Everett, she is now one of the stars of Mare Fuori on Netflix and is on the set of the series Blood on the altar – the Claps case, a new series Rai in collaboration with HBO. Born in Moscow to an Angolan father and an Afghan mother in 1994, Mikaela Neaze is a versatile dancer and cosmopolitan. A television dancer on programmes such as Dance Dance and Zelig, today she is a regular guest on Tiki Taka – La Repubblica del Pallone on Italia 1 and will make her film debut in the film Roma Blues by Gianluca Manzetti. Alice Maselli, born in 2004, has been alternating her studies with a career as an actress and model since a very young age. Today she is one of the young promises of Italian cinema.
Faithful to DoDo’s philosophy based on inclusiveness and sharing, the brand thus continues its journey under the banner of celebrating individuality in all its forms: the DoDo universe is transformed into a home open to creativity, where self-expression knows no boundaries. Everyone is invited, and no one is excluded!
